Layrite Superhold Pomade

Layrite Superhold Pomade is an incredible water-based pomade that provides ultimate control and superb hold for the most demanding, challenging, and difficult-to-manage hair. Designed by a barber, not a scientist, this product is the choice of professionals in the industry.

Layrite Superhold Pomade works best for medium to curly, coarse, or thick hair of all lengths, from short to long. It's perfect for creating high-elevation styles and messy wet looks for unruly hair. The product offers extra control for the hard-to-control, with a medium shine level and high hold.

Insider tips suggest that Layrite Superhold Pomade works great on cowlicks. Depending on the hair type, users can apply the Original Pomade in most areas and add the Superhold Pomade for areas that "stick up or fight back." The product can also be used to tame and shape the mustache, with a hold that lasts for hours.

To use Layrite Superhold Pomade, remember that the drier the hair, the higher the hold. Apply a small amount to the palms, distribute it evenly through damp or dry hair, and style as desired. Use sparingly and add more if needed. Wet the comb or fingers and run them through the hair to restyle. The pomade rinses out easily with water alone.

Layrite was founded in 1999 by Donnie Hawley, a talented and charismatic barber who was hindered by petroleum-based products. He labored to find a solution, and the result was a water-soluble pomade that "holds like wax and washes out like gel." After a patron commented that Hawley's pomade was the only product that made his hair lay right, the Layrite brand was born.

Layrite is an American original, created by barbers for barbers. Donnie Hawley has spent his entire career developing some of the best men's grooming products available in the market today. The brand is known for its quality, performance, and commitment to providing solutions for the professional and discerning consumer.

In addition to the Superhold Pomade, Layrite offers a range of other products, including the Original Pomade, Supershine Cream, Natural Matte Cream, and Cement Clay. These products cater to different hair types and styles, providing a variety of hold, shine, and texture options to meet the diverse needs of men's grooming.

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