Wicked Texture Hair Pomade - 2 Oz

GIOVANNI: A Pioneer in Natural Hair Care

GIOVANNI Wicked Texture Pomade is a remarkable styling product that adds unparalleled separation and definition to any hairstyle. This easy-to-wash-out wax formula doesn't strip the natural oils from your hair, leaving you with a stunning, wicked look.

GIOVANNI, the leading hair care brand in the United States Natural Products Industry, began as the vision of a true pioneer. Arthur Guidotti, a talented hairstylist in Hollywood and Beverly Hills, cultivated his passion for hair and opened his own salon, On Sunset, on the famous Sunset Strip in the 1960s. The bustling salon became a hit with many Hollywood celebrities, including the iconic Lucille Ball.

Since 1979, GIOVANNI has been committed to the "Rule of Balance," ensuring that each product is as pure and natural as possible without compromising exceptional performance. This commitment to excellence is evident in the brand's unwavering focus on creating high-performance formulations, presented in aesthetically beautiful packaging and accompanied by extraordinary visuals and graphics.

GIOVANNI Wicked Texture The Definition Of Pomade is a testament to the brand's dedication to innovation and quality. This styling wax adds wicked separation to any hairstyle, effortlessly sculpting and defining the look. The formula is easy to wash out and won't strip the hair of its natural oils, leaving you with a stunning, wicked finish.

Designed for maximum style, GIOVANNI Wicked Texture The Definition Of Pomade allows you to style your hair to the fullest. Simply work the styling wax through damp or dry hair, and let your creativity shine. The product adds separation and texture while defining a radiant shine.

Committed to hair health, GIOVANNI Wicked Texture The Definition Of Pomade is 100% color-safe. Infused with nourishing ingredients like Lavender, Peppermint, and Sage, this pomade cares for your hair without compromising your color.

GIOVANNI's dedication to sustainability and ethical practices is also apparent in their product offerings. All GIOVANNI products are vegan-friendly and Leaping Bunny Certified, ensuring they are cruelty-free and never tested on animals. The brand's sophisticated, recyclable packaging further reinforces their eco-chic approach to hair care.

Since 1979, GIOVANNI has been bridging the gap between natural and salon-quality hair care. The brand's unwavering commitment to using the finest ingredients and delivering high-performance results has solidified its position as a leader in the natural hair care industry.

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